Since opening its first bakery in 2004 in London, The Hummingbird Bakery has opened five more branches. With bakeries across London, the business has built a reputation for preparing and selling authentic American-style cakes.  And the daily deliveries of these treats is managed by a small fleet of drivers who negotiate the heavy London traffic each day.

vWork has been enabling delivery planning for the bakery for over 8 years. However, as the London traffic has continued to explode, it became apparent that the business could streamline how the delivery routes were set each day.

vWork was rolled out for its ability to:

• Optimize the delivery routes.
• Help manage customer expectations using the map view of a driver's location and route.
• Integrate easily using the API with existing business tools and processes.